意大利卢索服装学院 中国招生指南|2018

4、FASHION STYLING & COMMUNICATION 时尚造型与传播

Duration: 3 year

课程时长：3年

Language: English or Italian

授课语言：英语或意大利语

Tuition Fees: 16,900 euros per year

学费：16900欧元／年

Entry Requirements:

入学要求：

High school/upper secondary school qualification (leaver’s certificate)

高中或其他同等学历（毕业证书）

Pass the preparatory courses and meet IELTS5.0

通过预科课程，雅思达到5.0

CAREER PLANNING职业规划

Communication Manager, Editor, Editorial Stylist, Fashion Show Stylist, Celebrity Stylist, Research Consultant, Event Manager, Fashion Show Director, PR Manager, Image Consultant, Personal Shopper.

传播经理、编辑、编辑设计师、时尚秀场造型师、庆典造型师、研究顾问、活动经理、时尚秀场导演、公关经理、形象顾问、个人卖家。

COURSE OBJECTIVES 课程目标

The 3-Year Course in Fashion Styling & Communication has the dual objective of shaping a complete professional figure who intends to enter the vast world of styling and communication. There are multiple figures that operate within the field of image and communication in the fashion sector, ranging from creative to institutional roles. The professionals who work inside a press office and in public relations deal with press campaigns, conferences, advertising, press releases, external relations, events, exhibitions, and with everything that transmits the style and identity of a brand and business. The activities most strongly linked to product image are the responsibility of the Fashion Stylist, who gives value to a collection and communicates its contents at fashion shows, presentation events or advertising campaigns.

三年的时尚造型与传播课程旨在培养想要进入造型和传播领域的全面型人才。从创意产业到公共机构，时尚造型与传播行业有着多种类型的从业者。在新闻办公室和公关部门的相关从业者负责新闻活动、会议、广告、新闻发布、对外关系、活动、展览等一切有关传达品牌身份、风格的事项。而与产品形象工作联系最紧密的是时尚造型师，正是他们在时尚秀场、发布会和广告活动中把时尚系列产品的价值和内容呈现给大众。

GRADUATE SCHOOL| 研究生

1、FASHION BRAND MANAGEMENT 时尚品牌管理

Duration: 1 academic year

课程时长：一学年

Language: Italian

授课语言：意大利语

Tuition Fees: 23,900 euros

学费：23900欧元

Entry Requirements:

入学要求：

At least a 3-year university degree & suitable knowledge of Italian

取得大学本科文凭，有一定的意大利语基础。

CAREER PLANNING职业规划

Brand manager, marketing manager, licensing manager, sales manager, retail manager, and fashion buyer

品牌经理、市场经理、授权经理、销售经理、零售经理、时尚买手。

COURSE OBJECTIVES课程目标

The Master’s Course in Fashion Brand Management shapes a professional who deals with planning and activating the strategic and operational interventions that are necessary for the development and positioning of brands in the fashion and luxury sectors. The course aims to lead students into becoming well-rounded experts with transferable skills, who function as the joining link capable of coordinating creativity with business objectives, interpreting market dynamics, and valorising brands within the fashion and luxury sectors through well-targeted operations.

奢侈品牌管理硕士课程培养学生的策划和执行战略运营措施的能力，这也是奢侈时尚行业中品牌发展和打开市场的必要条件。课程旨在引导学生成为能力全面的专业性人才，培养学生的可转移性技能，也就是在时尚奢侈品领域中协调业务目标与创造力、解读市场动态和以有针对性的行动实现品牌增值的技能。